Interest in Most Automaker-Based Voice Assistants is Well Behind Offerings from Major Brands, Finds Strategy Analytics

BOSTON–(BUSINESS WIRE)–Strategy Analytics – Smart speakers are becoming more and more ubiquitous worldwide and by natural extension, finding their way in-vehicle. With the exception of Google Assistant, Western Europe is now ahead of both the US and China in terms of interest in having an in-vehicle voice assistant engineered by a mobile/home-based tech company. Comparatively, consumers in China have most confidence in OEMs’ ability to deliver a compelling experience for an in-vehicle digital

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