Diageo North America Launches New Online Experience and Tool to Encourage People in California to Avoid Impaired Driving

NEW YORK–(BUSINESS WIRE)—- $DEO–Ahead of the Labor Day holiday, Diageo North America launches a new online experience and tool in the United States to change attitudes among 21–35-year-olds around the decision to drive impaired by substances. Developed in partnership with the United Nations Institute for Training and Research (UNITAR), Wrong Side of the Road is a virtual learning experience that starkly conveys to users the effects of alcohol and driving, as well as the stigma and consequences that

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