WPP Acquires Leading AI Technology Company Satalia

LONDON–(BUSINESS WIRE)–WPP (NYSE: WPP) today announces that it has acquired Satalia, a technology company offering market-leading AI solutions for clients. Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. Combining machine learning and optimisation, it builds technologies that helps clients transform their business strategies and radically improve operational efficiency.

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